Ghibli Ojisan

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Singapore businesses are starting to appear in Japan - from Ya Kun Kaya Toast and iJOOZ to Bacha Coffee, TWG Tea, Chatterbox, and even Singapore-style laksa in Japanese supermarkets.
But can Singapore brands really survive in Japan?

In this video, I visited Tokyo to try different Singapore-related businesses and see how they are doing in the Japanese market. Some are selling very local Singapore flavours. Some are using luxury branding. Some are being adapted completely for Japanese customers.

As a Japanese person who has lived in Singapore for about 7 years, I wanted to understand why some Singapore brands seem to work in Japan - while others struggle.

Is it about taste?
Branding?
Price?
Localisation?
Or is Japan simply a very difficult market to enter?

Let’s find out.

Places / brands featured:
00:00 intro
00:43 iJOOZ
02:30 singaporean food at supermarkets
08:13 Bacha Coffee
10:13 Bee Cheng Hiang
11:04 TWG Tea
12:24 Ya Kun Kaya Toast
15:49 Chatterbox

This video is brought to you by Carl Friedrik

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Follow my adventure!
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👕Ghib Ojisan Merchandise（アパレル）:
SE Asia | https://ghib-ojisan.secure-decoration.com/shop/category/T-Shirt?c=2731898
Japan | https://suzuri.jp/ghib-ojisan

Business Enquiries
✉️ghib.ojisan@gmail.com
You are welcome to send fan mails but I may not be able to respond to all of them. But I immensely appreciate your support. Thank you!

#Singapore